New Belgium Brewing, based in Fort Collins, is actively mobilizing support for the hurricane-affected community near its second brewery in Asheville, North Carolina. Following the devastation caused by Hurricane Helene, which made landfall on September 26 with ferocious winds, the brewery is initiating a donation drive to gather essential supplies for those impacted in their North Carolina locality. The donation event will take place at New Belgium’s liquid center at 500 Linden St., operating from noon to 7 p.m. on November 7 and 8. This initiative aims to fill a trailer with vital goods for Manna Food Bank, ensuring that assistance reaches those in desperate need.
Community members are encouraged to contribute specific items that can aid those struggling in the aftermath of the hurricane. The list of requested donations includes canned fruits and vegetables—especially those with pop-top lids for ease of use—canned proteins such as chicken and tuna, as well as nonmeat proteins like beans. Healthy snacks including protein and breakfast bars, along with essential personal hygiene products like toothbrushes, toothpaste, deodorant, shampoo, and conditioner, are also needed. Furthermore, the brewery is seeking disposable paper products, including toilet paper, paper towels, and tissues, to help communities recover.
In addition to the donation drive, New Belgium Brewing is hosting a benefit event on November 8, from 5 to 7 p.m., featuring live music from the Sugar Britches Trio and a silent auction. The funds raised during this event will directly benefit artists affected by the flooding in Asheville’s River Arts District. The brewery is further sweetening the deal by donating one dollar from every Mountain Time Lager sold during the event to the North Carolina Disaster Relief Fund, which is part of their ongoing Pouring for Neighbors campaign.
Hurricane Helene’s impact on North Carolina has been described as devastating, with historical flood levels witnessed in western parts of the state. The storm initially affected Florida’s Gulf Coast but wreaked havoc as it swept across the southern Appalachian region, leading to intense flooding that inflicted significant damage on infrastructure and property. The National Weather Service has classified this flooding as the worst on record for the region. New Belgium’s Asheville facility experienced damage that led to its temporary closure, although it is projected to resume operations by the end of the year, according to communications manager Alec Williams.
The River Arts District in Asheville, critically impacted by the flooding, is renowned for its vibrant art scene and was severely affected by the disaster. The community response, including initiatives led by businesses like New Belgium, showcases the resilience and solidarity of the area, as they work collaboratively to support those impacted by the storm’s aftermath. The brewery’s efforts reflect a broader call to action within the region, encouraging individuals and businesses alike to contribute to recovery efforts in any way they can.
Through these proactive measures, New Belgium Brewing not only aims to assist those in need but also reinforces the importance of community engagement in the face of natural disasters. The brewery, having established roots in both Fort Collins and Asheville, demonstrates a commitment to helping its second home during difficult times. By hosting events and facilitating donation drives, New Belgium is fostering a spirit of unity and compassion, emphasizing the significance of looking out for one another during crises.
