Influur, a digital influencer marketplace co-founded by Latina entrepreneurs Alessandra Angelini, Valeria Angelini, Paula Coleman, and Fefi Oliveira, recently secured $10 million in Series A funding. The investment was led by Point72 Ventures and HTwenty Capital, with notable participation from celebrity investors such as actress Sofía Vergara and singer Thalía. This funding marks a significant milestone for the founders, showcasing their innovative approach to empowering creators in a rapidly evolving digital landscape. Ishan Sinha, a partner at Point72 Ventures, expressed confidence in the entrepreneurs’ vision and ability to effect meaningful change in the influencer industry, highlighting their commitment to prioritizing core values and resources.
Founded in 2021 and headquartered in Miami, Florida, Influur aims to streamline the relationship between influencers and brands within a crowded digital marketplace, competing with platforms like Captiv8, Influential, and Fohr Card. The platform boasts approximately 30,000 active users across 11 countries and has attracted high-profile influencers, including Lele Pons and Twan Kuyper. In its early stages, Influur received initial funding from friends and family, followed by the launch of its creator-facing app in 2022, which is now available on both Apple and Android devices.
Oliveira, who has successfully established herself as a creator with a substantial TikTok following, shared her personal insights into the challenges faced by new influencers, underscoring the importance of credibility and authenticity in their platform. Her experiences serve as a source of guidance for colleagues at Influur. The co-founders’ shared understanding of the hurdles within the influencer space fuels their commitment to creating solutions that resonate with users, ultimately fostering a sense of community around their platform.
The team differentiates Influur by emphasizing an expansive toolkit and organic community engagement. Alessandra Angelini noted that the platform’s community of professional influencers is central to its functioning, encouraging connections among users and collaboration with brands in an efficient manner. Influencers are deliberately identified as such, distinct from more generic “creators,” which aligns with the terminology used by brand partners. Notably, Influur’s client roster includes high-profile brands like Meta, Warner Music Group, and Netflix, showcasing its appeal in the influencer marketing space.
Looking ahead, the founders plan to allocate the Series A funds towards the development of artificial intelligence tools aimed at enhancing user experience. These advancements will include a recommendation engine for discovering new creators and improved financial reporting capabilities for influencers. Valeria Angelini highlighted the platform’s commitment to enabling data-driven decisions through AI, while Oliveira emphasized the convenience of a single payment platform compared to multiple cash flow solutions. Additionally, Influur is unique in guaranteeing payments to creators within 30 days, showcasing its dedication to addressing common concerns within the influencer community.
Influur also offers a premium subscription option, providing influencers with enhanced access to exclusive events, deals, and mentorship sessions for a monthly fee of $29.99. The decision to label users as “influencers” stemmed from community feedback, ensuring that both influencers and brands share a common language regarding engagement and spending. By focusing on transparent endorsement rates and improved data visibility, Influur aims to bridge the gap between influencers and brands, fostering a supportive network that prioritizes equitable partnerships in the evolving influencer economy.