Hyatt Hotels is enhancing its portfolio in Mexico by rebranding the Thompson Playa del Carmen Main House and Beach House as Hyatt Centric Playa del Carmen, set to open later this year. This transformation aims to offer a modern lifestyle hotel experience tailored to various guest needs. The rebranded hotel will present two distinct accommodation options: an adults-only section called the ‘Downtown House’ and family-friendly suites at the ‘Beach House.’ This strategic move signifies Hyatt’s commitment to expanding its Centric brand presence, with Hyatt Centric Playa del Carmen being the second location in Mexico after Hyatt Centric Campestre León.
The newly revamped Hyatt Centric Playa del Carmen is strategically located on Fifth Avenue, known locally as ‘La Quinta Avenida,’ a popular and vibrant area of Playa del Carmen. This expansive hotel will house a total of 119 guest rooms and suites, with 92 available at the Downtown House and 27 at the Beach House. The architectural design, crafted by Niz + Chauvet, emphasizes modern aesthetics and offers an array of amenities, from floor-to-ceiling windows and walk-in rain showers to outdoor balconies and plunge pools. Additionally, the hotel is designed with semi-outdoor event spaces to facilitate gatherings, banquets, and meetings, enhancing its appeal for both leisure and business travel.
Amenities at the Downtown House include a stunning rooftop infinity pool complemented by a swim-up bar and luxury cabanas, all providing picturesque views of the Caribbean Sea. Conversely, the Beach House is positioned right on the oceanfront and features a beautiful pool area along with a restaurant that showcases local seafood and seasonal ingredients. The diverse offerings at both properties cater to a wide array of guest preferences, making Hyatt Centric Playa del Carmen a versatile destination for travelers.
In tandem with this development in Mexico, Hyatt has broadened its European footprint by announcing the opening of AluaSoul Costa Adeje in the Canary Islands. This addition falls under the Alua Hotels & Resorts brand, which operates within Hyatt’s Inclusive Collection portfolio, offering guests all-inclusive services with multiple boarding options. AluaSoul Costa Adeje features a total of 226 guest rooms, the majority of which are equipped with private balconies or terraces, ensuring guests can enjoy scenic views and outdoor leisure space.
The newly launched hotel in Tenerife also provides upgraded accommodations through the My Favorite Club, along with a variety of dining options, including a poolside snack bar, two lively bars, and an on-site spa. For business travelers, AluaSoul Costa Adeje features three meeting rooms with the capacity to accommodate up to 300 guests, showcasing Hyatt’s commitment to serving both leisure and corporate customers. This expansion reflects Hyatt’s strategic growth trajectory in the EAME (Europe, the Middle East, and Africa) region, demonstrating a robust pipeline of projects.
Hyatt’s momentum doesn’t stop with these recent openings; the company plans to continue its expansion with several exciting hotel launches in the near future. Upcoming hotels include Andaz Doha, Thompson Rome, and Thompson Seville, which are all part of Hyatt’s strategic growth plans to elevate its global presence. These forthcoming ventures reaffirm Hyatt’s vision of delivering exceptional hospitality experiences across different markets and enhancing brand recognition worldwide.
In summary, Hyatt’s rebranding of the Playa del Carmen properties and the opening of AluaSoul Costa Adeje mark significant milestones in the company’s ongoing expansion strategy. By offering diverse accommodations and amenities, Hyatt is poised to cater to a broader audience and meet the evolving preferences of contemporary travelers, while also reinforcing its foothold in key international markets.