Four Key Brands Commit to the ‘Athena Pledge’ to Support Women’s Sports

In the professional sports realm, there exists a glaring disparity between men’s and women’s sports regarding sponsorship, media coverage, and overall investment. Women’s sports receive a mere 10% of the sponsorship dollars and only 15% of the media coverage relative to their male counterparts. In light of these discrepancies, four significant brands—AT&T, Capital One, Cisco,...