Last week, Amarillo celebrated the spirit of giving through two cherished holiday events, the Festival of Trees and Tidings of the Trees. These annual fundraisers not only provided festive joy but also raised significant funds to aid local families through Panhandle Community Services (PCS) and the Panhandle-Plains Historical Museum (PPHM). The events showcased beautifully decorated Christmas trees and included various activities, all emphasizing the importance of community and charitable support over the holiday season.
The Festival of Trees, held on November 22, marked its 10th anniversary at the Amarillo Art Institute Legacy Room in Arts in the Sunset. This beloved tradition featured 19 intricately decorated trees, consisting of 18 full-size trees and five smaller tabletop trees, all crafted by local artists, businesses, and community groups. The trees were auctioned off in a live bidding event to raise funds essential for PCS programs. Executive Director Magi York highlighted the critical role of this fundraiser in addressing the unique needs of families across the Texas Panhandle, particularly those that cannot be met by standard funding. Through these funds, PCS has been able to provide various forms of support to families, such as housing assistance and specialized equipment for those with disabilities.
The event was made even more poignant by the heartfelt testimonials shared by individuals who greatly benefited from PCS services. For instance, Lindsay Steiner, a single mother, narrated her inspiring journey, emphasizing how PCS assisted her in overcoming life’s challenges while raising her son, who has disabilities. This personal connection to the cause illustrates the essential support that PCS provides to vulnerable families in the community. Communication Director Cristy Hilbert stated that this event is the only fundraiser for PCS each year and expressed gratitude for the community’s generosity, having raised $67,000 last year with hopes for even higher contributions this year.
The following evening, on November 21, Tidings of the Trees took place at the Panhandle-Plains Historical Museum in Canyon. This event is recognized for its creative flair and unique tree designs, showcasing local artistry. Each tree, decorated by local artists and businesses, reflected personal stories and imaginative concepts. Heather Friemel, the museum’s finance and business director, noted the one-of-a-kind nature of the trees, which included themes like an Elvis tribute and a dress-shaped tree, making it an extraordinary artistic celebration. The evening featured not only a live auction of standout trees but also silent auction items, with the proceeds directed toward enriching the museum’s programming.
More than just a fundraising initiative, Tidings of the Trees aims to foster community gathering and storytelling, enriching the local cultural fabric. The event offered attendees delightful culinary experiences from Girasol Bakery and live music from the Swindells, enhancing the festive atmosphere. The museum also showcased local talent with the collectible Christmas pin designed by local artists, allowing guests to take home a unique piece of the celebration. Friemel emphasized the museum’s goal to create an inclusive space that welcomes the community and encourages connections among attendees.
Both the Festival of Trees and Tidings of the Trees achieved record-breaking attendance this year, further signifying their importance to the Amarillo community. The Festival welcomed 360 guests, the highest turnout in its ten-year history, while Tidings continued to grow as a beloved annual holiday tradition. Committee Chair Cheryl Malcolm emphasized that the events extend beyond fundraising goals; they are about unity and the positive impact fostered within the community through collective efforts. The success of these events showcases the genuine commitment of Amarillo residents to uplift each other and support vital causes during the holiday season.
Ultimately, the Festival of Trees and Tidings of the Trees shine as festive hallmarks of Amarillo’s holiday calendar. As the community looks to the future, these events encapsulate the true essence of the holiday season—coming together to celebrate, support, and uplift one another. They ensure that the spirit of generosity and creativity thrives in the Texas Panhandle, reminding locals of the importance of community, compassion, and cultural heritage throughout the festive season and beyond.