Bowmore Enhances Presence in Travel Retail and Expands into Direct-to-Consumer Market

The Bowmore Distillery, one of Islay’s oldest whisky producers, is embarking on a major communications campaign to bolster its market presence among traveling shoppers and domestic buyers as part of Suntory Global Spirits’ efforts to elevate the brand. Since its establishment in 1779, Bowmore has been synonymous with quality single malt Scotch whisky. In early...